A New Vision for Dhaka
This is more than a campaign; it's a movement to reclaim our city's future. We are shifting from partisan politics to a unified mission of nation-building, starting right here in Dhaka.
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Engage a New Generation
We won't talk AT youth; we will talk WITH them about their aspirations: fighting corruption, creating jobs, ensuring security, and building an inclusive city with housing and credit for all.
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Build a Digital Ecosystem
We will create an inclusive digital community that acts as an online-to-offline pipeline, converting clicks and conversations into real-world volunteers and actions on the ground.
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Creative & Charismatic Leadership
We will leverage charismatic leaders, Key Opinion Leaders (KOLs), and influencers to champion our message of positive, creative destruction of old systems for social and economic progress.
Campaign Objectives
Our strategy is guided by three clear, measurable, and prioritized goals. All activities are designed to contribute directly to achieving these outcomes by election day.
Secondary Goal
Mobilize Youth Voters
Target >50% turnout among registered voters aged 18-35.
Special Focus: First-time voters (post-2008 cohort).
Primary Objective
Win the Mayoral Election
Secure over 50% of the vote share in Dhaka North.
Secondary Goal
Build Positive Perception
Achieve >60% awareness and >50% favorability rating.
Key Performance Indicators (KPIs)
Source: 2020 Election Commission Data & Internal Campaign Polling (Aug 2025).
Target Audience Groups
We've identified three key audience segments. Our strategy is tailored to address their unique needs, behaviors, and pain points to build a broad coalition of support.
Profile: Urban Youth (18-35)
Tech-savvy, politically aware but often cynical. They are students and young professionals who are highly active on social media and value authenticity, progressive ideas, and tangible solutions to problems like unemployment and urban congestion.
Critical Sub-Segment: First-Time Voters
An estimated 50% of eligible voters aged 20-34 will be voting for the first time since 2008. This group has little attachment to traditional party lines (including BNP) and is highly receptive to anti-incumbency messaging. Their mobilization is a top priority.
- ●Attitudes: Skeptical of traditional politics, desire change, environmentally conscious.
- ●Pain Points: Lack of quality jobs, traffic, pollution, limited recreational spaces, concerns over freedom of expression.
- ●Digital Behavior: Heavy users of Facebook, YouTube, Instagram, and TikTok. Prefer video content and trust peer reviews and influencers.
Media Consumption
Messaging Strategy
Our messaging frames engagement as nation-building, moving beyond partisan politics. The tone is confident, empathetic, and solution-oriented, designed to speak with voters, not at them.
Primary Message
Take Control of Dhaka’s Destiny #TakeControl
Reclaim Your City #ReclaimYourCity
This core message is a direct call to action, empowering citizens to move from passive dissatisfaction to active participation in shaping their city's future. It positions the campaign as a movement, not just an election.
Supporting Messages & Proof Points
For Urban Youth
"Your First Vote for a New Vision: Anti-Corruption, Real Jobs, and a City Free from Old Politics."
Proof Points: Youth advisory council, transparent job portals, startup funding, housing credit plans.
For Middle-Class Families
"A Livable Dhaka: Safe Neighborhoods, Better Services, and a Secure Future."
Proof Points: 24/7 city helpline, smart waste management, community policing plan.
For Business Community
"Open for Business: Efficiency, Transparency, and World-Class Infrastructure."
Proof Points: One-stop business license portal, transparent procurement, corporate background.
Digital & Social Media Strategy
Our digital approach focuses on building an inclusive online community. We will use a mix of organic content for engagement and paid promotion for reach, creating an online-to-offline pipeline that converts clicks into volunteers and rally attendees.
Channel Mix & Content Focus
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YouTube
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Paid vs. Organic Effort Allocation
Activations Strategy
We will bridge the online and offline worlds through impactful events and partnerships. These activations are designed to create buzz, generate authentic content, and connect with voters on a personal level.
Sports Match Viewing Parties
LIVESeptember 2025
Currently underway! Public screenings of major cricket/football matches in youth-dense areas. A festive, non-partisan atmosphere connects national pride with the passion for a better city. Early reports show high engagement, and our social media is buzzing with user-generated content.
"Dhaka's Future" Youth Town Halls
October 2025
Interactive sessions at universities focusing on youth-centric issues. Livestreamed on Facebook and YouTube, with questions sourced via Instagram Stories to maximize digital engagement.
"Para Dialogue" Neighborhood Meetings
Nov - Dec 2025
Small, informal meetups in community centers across middle-class areas. Focus on local issues. Photos and testimonials will be shared on Facebook and WhatsApp groups to build credibility.
Signature Event: A Tribute to Swadhin Bangla Biplobi Betar Kendra
December 2025
Historical Context: Amidst the Searchlight crackdown, when the brutal mass carnage by Pakistani invaders plunged the nation into gloom, a voice was heard over the radio: "Swadhin Bangla Biplobi Betar Kendra Theke Ami Major Zia Balchhi". This event channels that same spirit of hope and defiance into a call for a new Dhaka.
1. Theme
We will blend music, policy, and dialogue to create an experience that’s both entertaining and meaningful for the youth.
2. Concert Structure
- Opening Acts: Popular youth-focused artists (e.g., Artcell, Shironamhin and similar bands) perform songs of change and hope.
- Youth Voices: 3-4 young entrepreneurs and students share their real stories of struggle and innovation, making the platform feel inclusive.
- Candidate Interaction: A short, informal Q&A with the candidate, moderated by a youth icon, instead of a long political speech.
- Music & Message Finale: A collaborative campaign anthem of hope, jobs, and opportunity, performed by all artists together.
3. Digital Layer
- Livestream the concert on Instagram, YouTube, and across university networks.
- Release short clips of the candidate reacting to questions casually among artists, breaking the "politician wall."
- Create Reels/TikToks using the "Youth Anthem" as background music to maximize organic reach.
4. Policy Tie-Ins
The candidate will highlight one key youth-focused policy promise, such as a startup fund for young entrepreneurs, an anti-corruption task force, or job creation initiatives.
5. Symbolism & Atmosphere
The stage will be informal with beanbags, guitars, and dynamic LED visuals, not a traditional political podium. Slogan screens will flash "Your Voice, Your Future." The candidate will be positioned not as a speaker, but as a listener among the youth.
Business Leaders' Roundtables
December 2025
Closed-door meetings with trade bodies and industry leaders to discuss the economic manifesto. Key takeaways and endorsements will be pitched to business media and shared on LinkedIn.
"Clean Dhaka" Volunteer Day
January 2026
A large-scale public activation mobilizing volunteers for a city-wide cleanup drive. Creates a powerful photo-op and reinforces the message of a hands-on, problem-solving leader. Partner with environmental NGOs.
PR Strategy
Our PR strategy aims to shape a positive narrative in both traditional and digital media. We will focus on proactive storytelling while being prepared to manage potential risks and negative press.
Proactive Story Angles & Targets
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Leverage Activation Success:
Pitch stories and vibrant photos from the successful Sports Match Viewing Parties to lifestyle and youth-focused media, highlighting community engagement.
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The Technocrat Mayor:
Pitch the candidate's corporate background and data-driven approach to solving city problems. Target business dailies like The Daily Star, The Business Standard.
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A Voice for the Youth:
Frame the candidate as the only one genuinely addressing the aspirations of young voters. Target popular online portals like Dhaka Tribune and influencers in the youth space.
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The Sustainable Visionary:
Highlight manifesto points on green energy, public transport, and waste management. Target environmental journalists and feature writers.
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Amplify with Influencers:
Engage charismatic leaders and Key Opinion Leaders (KOLs) across sectors (tech, arts, sports) to endorse the campaign's vision, reaching audiences that traditional media cannot.
Risk Management & Response
Potential Negative: "Elitist/Out of Touch"
Response: Proactively release content from "Para Dialogue" activations. Emphasize policy points that benefit all economic classes. Use testimonials from diverse citizens.
Potential Negative: "BNP's Candidate"
Response: Focus messaging on city-level, non-partisan issues. Frame the campaign as "A Vision for Dhaka," not as a party-line candidate. Highlight cross-party endorsements if possible. Crucially, emphasize our focus on first-time voters who are not bound by historical party loyalties and are seeking solutions, not political history.
Potential Negative: "Lacks Political Experience"
Response: Reframe this as a positive. "A fresh perspective, free from political baggage." Highlight management experience from the corporate world as more relevant for running a city corporation.
Top 3 Strategic Recommendations
To maximize impact with limited resources, these three initiatives should be prioritized. They offer the highest return on investment by directly addressing key objectives and audience needs.
Youth-Centric Digital Campaign
Launch a highly targeted digital campaign focused on Urban Youth. Utilize short-form video (Reels, TikTok), relatable influencers, and address their specific pain points (jobs, urban life, freedom of expression). This directly supports the youth mobilization objective.
Hyper-Local Community Activations
Organize small-scale, consistent "Para Dialogues" (neighborhood talks) in middle-class residential areas. These events build grassroots support, generate authentic social media content (UGC), and directly counter the image of an out-of-touch politician.
Unified "Dhaka for All" Messaging
Consolidate all communication under a single, powerful narrative. Every speech, post, and press release must reinforce the core message of competence, inclusivity, and a sustainable future, differentiating the campaign from the incumbent's more generic promises.
Get in touch to find out how Sentinel can deliver this integrated campaign.